Privacy Policy
Last updated: 23 September 2026
1. What Information We Collect
We may collect the following categories of personal data:
From Buyers:
- Name, email address, phone number, company name, country
- Details of machinery you are looking for (“wanted” listings)
- Communications you send us or through the Platform
- Technical data (IP address, browser type, device information, pages visited) via cookies and analytics
From Sellers:
- Name, email address, phone number, company name, country
- Company logo, description, and machinery catalog/listing content
- Payment and billing details (processed via our payment providers — see Section 6)
- Communications with our team during onboarding and support
Automatically collected:
- Usage data (pages viewed, time on site, referral source)
- Cookies and similar tracking technologies (see Section 8)
2. How We Use Your Information
We use personal data for the following purposes:
| Purpose | Legal Basis |
|---|---|
| To provide and operate the Platform (listings, matching, introductions) | Performance of a contract |
| To process seller subscriptions and invoicing | Performance of a contract |
| To respond to inquiries and provide customer support | Performance of a contract / Legitimate interest |
| To send service-related communications (listing updates, invoices) | Performance of a contract |
| To send marketing communications (where you have opted in) | Consent |
| To improve our Platform and services | Legitimate interest |
| To prevent fraud and maintain security | Legitimate interest / Legal obligation |
| To comply with legal and regulatory obligations | Legal obligation |
3. Sharing Your Information
We may share your personal data with:
- Other users of the Platform — where you submit a wanted listing or contact a supplier, relevant details (e.g., your name, company, contact details, and requirements) are shared with the relevant Buyer or Seller to facilitate an introduction, as described in our Terms & Conditions.
- Service providers — third parties who support our operations, such as payment processors (e.g., Stripe, PayPal, Wise), hosting providers, email/communication tools, and analytics providers. These providers only process data on our instructions and are bound by data protection obligations.
- Professional advisors — lawyers, accountants, and auditors, where necessary.
- Regulators and authorities — where required by law, or to protect our legal rights.
- Business transfers — if we undergo a merger, acquisition, or sale of assets, personal data may be transferred as part of that transaction, subject to appropriate safeguards.
We do not sell your personal data to third parties.
4. International Data Transfers
As Machine Matcher works with Buyers and Sellers across 40+ countries, personal data may be transferred outside the UK and European Economic Area (EEA). Where this occurs, we take steps to ensure appropriate safeguards are in place, such as:
- Transferring data to countries with an adequacy decision from the UK government; or
- Using UK International Data Transfer Agreements (IDTA) or other approved transfer mechanisms with recipients in countries without an adequacy decision.
5. Data Retention
We retain personal data only for as long as necessary to fulfil the purposes for which it was collected, including to satisfy legal, accounting, or reporting requirements. Listing and account data is generally retained for the duration of your use of the Platform and for a reasonable period afterward, unless you request earlier deletion (see Section 7).
6. Payment Information
Payment processing is handled by third-party providers (Stripe, PayPal, and/or Wise). We do not store full payment card details on our own systems. Please refer to the relevant provider’s own privacy policy for details of how they process your payment data.
7. Your Rights
Under UK GDPR, you have the right to:
- Access the personal data we hold about you
- Rectify inaccurate or incomplete data
- Erase your data (“right to be forgotten”), in certain circumstances
- Restrict processing of your data
- Object to processing based on legitimate interest or for direct marketing
- Data portability — receive your data in a structured, machine-readable format
- Withdraw consent at any time, where processing is based on consent
To exercise any of these rights, contact us at [email protected]. You also have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO) at www.ico.org.uk if you believe your data has been mishandled.
8. Cookies
We use cookies and similar technologies to operate the Platform, remember your preferences, and analyze site usage. You can control cookies through your browser settings.
9. Data Security
We implement appropriate technical and organizational measures to protect personal data against unauthorized access, loss, or misuse. However, no method of transmission or storage is 100% secure, and we cannot guarantee absolute security.
10. Children’s Privacy
The Platform is intended for business use by adults and is not directed at children. We do not knowingly collect personal data from anyone under 18.
11. Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated “Last updated” date. Continued use of the Platform following any update constitutes acceptance of the revised policy.
12. Contact Us
If you have questions about this Privacy Policy or how we handle your data: